RESEARCH GOAL: characterization of supply

1. Market segmentation by the structure of entities and products. This research enables us to separate homogenous groups of companies competing on the market, consumers and products.

2. Defining the conditions for market balance and changes in sales figures. This research enables us to identify the stimuli and anti-stimuli for market capacity and absorption.

3. Defining the directions of change in sales figures and market structure. This research pertains to market dynamics and their component parts.

4. Positioning a company on the market.
This research encompasses the following:

• specifying the position of a company and its brand name on the market,
• evaluating presence in the distribution network.

5. Defining the opportunities to modernize distribution and sales.

6. Evaluating the effectiveness of the actions undertaken in all areas of marketing.